You Can Adopt launches new campaign to highlight the diverse journeys of adoption during National Adoption Week
As part of this year’s National Adoption Week, our latest #YouCanAdopt campaign is now live. The campaign showcases adoption journeys of all kinds, as well as the people who are there along the way – from foster carers and social workers to birth families and the adoption community.
Sarah Johal MBE, National Adoption Strategic Lead from Adoption England, said:
“With the number of children needing adoption increasing and a decline in those coming forward, it’s crucial during National Adoption Week to raise the profile of modern adoption. We hope to show that adoptive families are not alone, they have a community of support around them – from social workers and foster carers to others who have walked the same path. Some are there for the whole journey, others just for one small part, and of course birth families remain an important part of a child’s identity throughout their life. But each of these people plays an important part in the lifelong nature of the adoption journey that makes each family’s experience unique.”